Slow streaming video can put a damper on your internet video viewing experience, especially if you’re using a service like YouTube.com or Vimeo.com. It’s quite possible you’re streaming videos using a DSL or cable modem connection. Most videos should load and play simultaneously using streaming video technology. However, your PC may be inhibiting you from taking full advantage of streaming videos. Let’s consider this, you are casually browsing when a friend sends you a link to a video. You open it and it’s slow to load, reminding you of horrible days when modems used to make unholy sounds when connecting to the internet. Browsing seems fine, download speeds too but for some reason, the videos take too much time to load. If this has happened to you, you aren’t alone. Local Internet Service Providers or ISPs get these kind of complaints regularly where despite getting the advertised speed for an internet connection, the user’s videos won’t stream. The issue isn’t just limited to Facebook or Twitter; others encounter this problem with other video streaming sites as well. It makes sense to blame the ISP or your internet if the video isn’t streaming, right? Not quite. The real problem lies with the streaming provider or social media websites’ respective CDNs.

Do You Know About CDN and Its Fault?

A Content Delivery Network (CDN) is a system of distributed servers (the network) which deliver web-pages and other content on a website to the end user. The CDNs are positioned by content providers which usually comprises of social media giants, broadcasting and over the top TV firms etc. at numerous geographical locations that depends upon the number of users in that zone or the amount of data had been used in that zone. The problem is that social media networks and video sharing platforms like Facebook, Google and YouTube do not have suitable CDNs in Pakistan. Its mean that Pakistani users have to access that data from another country or region’s CDN, most possibly from Singapore or in Europe in majority of cases when accessing these websites from Pakistan.



These CDNs, which are already managing the data in their respective regions can get overloaded as it is designed with a specific volume of data in mind and is incapable of handling more data resulting in those endless video buffering and low quality videos you see on YouTube, Facebook and other sites. Significantly, accessing the CDNs in another country will carry higher interruption than if the CDN is positioned in Pakistan. With video delivery (which most commonly uses adaptive bit rate streaming) this generally also means a longer time to load the video, more time buffering and also expressively more time before the stream quality progresses: most videos begin at Standard Definition (SD) quality and then steadily increase to HD as the client intelligence more bandwidth is accessible.

Pro Tip: If the streaming quality of your Netflix video is poor, you can attempt stopping and starting the stream again (using either pause then un-pause or rewind numerous seconds and then play) and then keep waiting for about 30 seconds to a minute for the quality to recover. This delay and ramp up to a higher quality stream is because of the latency in attaining the far-end streaming server.

Storm Fiber Can Fix This, But How?

Storm Fiber is a local ISP, has marched up to fix this very issue by closely putting effort with social media giants as well as YouTube and Netflix to position their corresponding CDNs in Pakistan. Many of these hulks such as YouTube have previously positioned their corresponding CDNs and are continuously enhancing their capacity as Storm Fiber’s traffic raises.

storm fiber

To add more, many firms such as Akamai (the world’s major CDN provider) are also in the procedure of inserting their infrastructure with Storm-fiber. This will resolve the issue of overloading other CDNs and vividly decrease the latency users practice when loading streams and recover the experience of viewing HD and 4K streams. These phases by Storm-Fiber will be making Pakistani users able to have content delivery network with-in our own country and eventually improved video quality without any buffering or delay.

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Ramsha Khan

Ramsha is a freelance writer, lives in Lahore, Pakistan.


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