After Facebook, Google and Twitter, LinkedIn is the latest to launched a “Lite” version of its services specifically for India’s emerging market. India is one of fastest growing economy with over 1.2 billion population and the country’s information technology revenue was $147 billion in 2015 — where export revenue stood at $99 billion and domestic at $48 billion.

Technology companies are adapting their services which can work on slow internet to take benefits of growing markets. The newly launched LinkedIn “Lite” version will make LinkedIn services accessible to people in rural areas with slow broadband connection and those who have a cap on internet connection for download.

LinkedIn is one of the fastest growing professional network with over 450 million users. Microsoft acquired the LinkedIn this June for a deal of $26.2 billion in cash. Since then, the company has released a number of new features to grow the business on bigger level.

Linked exceeded 100 million users in Asia Pacific recently. India is the second largest market for LinkedIn with over 37 million users and the  company hopes that LinkedIn Lite will help increase user base as well as user engagement in the country. The announcement was made in a recent event held at Delhi by the CEO of the company Jeff Weiner.

LinkedIn Lite

The home page will only consume 150KB and other pages weigh about 70KB on lite version, the Microsoft-owned company said in a statement. The lite version is intended to download less graphics and will load fast as compared to LinkedIn’s desktop website.

It is important to note that India is the world second largest smartphones market after China. Majority of the population access the online services on mobile phones rather than PCs. The internet is much expensive for average users and also endures weak and poor connectivity.

Though, LinkedIn has introduced lite version much later as compared to its competitors like Facebook and Twitter, but it is a move in right direction. Facebook was the first to launch Facebook Zero in 2010 – a text-only  version of social network – which indeed helped Facebook to bring more users on its platform.

Later in 2015, Facebook launched Facebook Lite version specifically targeting the growing markets like India. Twitter also joined the club by launching lighter version of popular social media network.

LinkedIn Online Job Placements

Another service launched by LinkedIn in India was online job placements. It will assist Indian professionals with job placements by getting certified after taking part in online tests.

It will help people to enhance their technical skills as well as to find better job. LinkedIn has developed a mobile app that can be useful in searching jobs and participating in tests. The company has collaborated with online testing services such as HackerRank, Aspiring Minds, Co-cubes and Wheebox to develop and manage the online tests for job seeking professionals.

Right now, LinkedIn is busy in inspiring all job seekers to opt for the job placement app for searching best available jobs. It is also motivating businesses to place their job listings on the platform to make it easy find skilled individuals.

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