Amazon has launched a standalone, ad-free and on-demand streaming music service today to challenge the rivals Spotify and Apple Music, with a range of subscription options as low as $3.99 per month (roughly Rs. 410) for the owners of its Echo product.

The new streaming service, called “Amazon Music Unlimited”, lets users explore tens of millions of songs from around the world on demand, similar to Spotify and Apple Music. The standard individual plan costs $9.99 a month (roughly Rs. 1,020), discounted to $7.99 a month (~Rs. 810) or $79 a year (~Rs. 8,000) for its Prime members.


The company is also planning to release a family plan later this year, that will allow up to six people access to the service for $14.99 a month (~Rs. 1,500) or $149 a year (~Rs. 15,000). The plan is hugely discounted for the Amazon Echo speaker holders — just $3.99 a month (~Rs. 410) along with 30-day free trial.

Amazon Music Unlimited will also offer recommendations based on the users’ activity as well as hand-made playlists and ability to search for songs by lyrics.

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