Professional network LinkedIn recently launched subscription based online skills training platform LinkedIn Learning. The program offers online courses and video lectures for software training, online marketing, web design and development, search engine optimization, writing, project management and more.
LinkedIn has 450 million professionals on its platform and they are believed to be potential clients for LinkedIn Learning’s premium skills training platform.
LinkedIn was acquired by Microsoft for $26.2 billion last June. Microsoft has recently rolled out number of new features including Linked Lite and online job placement tests for Indian market and more. LinkedIn Learning is the latest feature introduced by Microsoft for the LinkedIn users.
The new product aims at empowering company’s professionals and corporate clients. The courses offered are well structured and prepared keeping in mind the growing market demands. It will help individuals to enhance their skills by get getting trained at LinkedIn Learning and will open new doors of opportunities for them.
The early response of LinkedIn Learning service was encouraging as users keep coming back over and over. The program is available for all LinkedIn professionals and other individuals worldwide.
The online learning products and services platform industry is a huge multi-billion annual global business. It is growing at continuous pace and there are many new online learning platforms launched every year. The recent online training platform, LinkedIn Learning, is a healthy additional to industry which can help Microsoft better engage and monetize LinkedIn members.
It is worth mentioning that LinkedIn bought training course provider Lynda.com for $1.5 billion in April 2015. LinkedIn Learning is powered by more than 9,000 courses from Lynda.com’s online video training library.
LinkedIn, Lynda.com and LinkedIn Learning under its flagship, is now a standalone training center that will complete with online education giants like Udemy, Udacity and Learnable.com. LinkedIn Learning will provides unlimited access to more than 9,000 Lynda.com training courses library to subscribers.
Unlike its subsidiary Lynda.com, which only offers a free 10-day trial, LinkedIn Learning offers a 30-day free trail. LinkedIn will charge individual subscribers $29.99 per month ($299.88 if paid annually) after the free trail ends. The subscription will allow people to watch training courses videos online or save them on their devices for later watch.
LinkedIn Learning platform is expected to encourage registered members to spend more time on LinkedIn while learning various courses. Most importantly, it will also attract third-party advertisers to advertise their services on Microsoft-owned platform generating good amount of revenue annually for the company.
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