Popular ride-sharing service Uber has introduced a new security feature to improve the safety and security of the passengers. Uber asked its drivers in US to take selfie during the shift as precautionary measure.
Uber has partnered with Microsoft to launch the latest security feature – the Real Time ID Check – by using Microsoft Cognitive Services to recognize who is actually driving the car.
The statement issued by Uber says:
“Real-Time ID Check prompts drivers to share a selfie before going online to help ensure the driver using the app matches the account we have on file. This prevents fraud and protects drivers’ accounts from being compromised. It also protects riders by building another layer of accountability into the app to ensure the right person is behind the wheel.”
The drivers are required to take a photograph of their faces in the Uber app before they actually accept the rides. They will then need to take another picture randomly during their shift to confirm their identity.
Earlier, it was reported that drivers, who registered for Uber ride-hailing service, were not necessarily those who actually drove the vehicles. Many drivers took benefit of outdated or ineffective photos to escape the drivers’ identity verification process, leaving customers at risk. The new security feature will help Uber to continuous monitor the drivers by verifying whether the photos – captured by drivers during their shift – are consistent with each other or not.
In case of driver’s photos mismatch, his account will be temporarily suspended till Uber investigates the matter to take further action.
Uber further revealed that during the testing of Real-Time ID Check, the majority of mismatches were due to unclear profile picture used by drivers and more than 99% of drivers were ultimately verified.
The verification with Microsoft Cognitive Services only takes a few seconds to complet, making the ride safe and secure. Uber currently launched this service only in US market but is likely to expand to other countries in near future.