It’s the end of an era for Vines lover. Twitter today announced that it is planning to discontinue popular short video app Vine in the coming months. Twitter launched the service back in January of 2013 in hope that it would complement its text-based network with creative community.
Vine app has been a source of numerous humorous clips, memes, and even short movies. It has been downloaded over 100 million of time at Google Play Store alone and ranked in Play Store’s Top Developer list. With Instagram adding short video support, Vine allowed long videos but it looks like that didn’t work either for the company.
The company said it would not delete any Vines that have been posted for now. “We value you, your Vines, and are going to do this the right way,” the company said in a Medium post. “You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made.”
It is worth mentioning that Twitter bought Vine in late 2012 and launched it officially in January 2013. Quickly, it looping 6 second clips became a popular format for sharing sports highlights, visual effects, and comedy.
Here is the company’s full announcement at Medium:
“Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app.
Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.
Thank you. Thank you. To all the creators out there — thank you for taking a chance on this app back in the day. To the many team members over the years who made this what it was — thank you for your contributions. And of course, thank you to all of those who came to watch and laugh every day.
What’s next? We’ll be working closely with creators to make sure your questions are answered and will work hard to do this the right way. We’ll be sharing more details on this blog and our Twitter account, and will notify you through the app when we start to change things.
– Team Vine & Twitter”
Important News about Vine on Vine [Medium]