You are leaving your marks behind while browsing on internet. Especially Facebook tracks all your browsing habits and show all the content relevant to your interest in your News Feed.This information is also helpful for Facebook advertisements. But you may not know what Facebook knows about you and how it is perceiving your personality by your likes, comments and browsing habits.If you are interested in how Facebook is portraying your personality, you should check this new spooky Chrome extension, known as Data Selfie.

Data Selfie is an open-source Chrome extension which  tracks your Facebook activities like which type of posts you viewed, the posts you liked, how long you’ve taken to view a post, what you’ve typed, and much more.Data Selfie tracks all the digital breadcrumbs you would leave behind when using Facebook and creates your personality profile by using natural language processing and machine learning algorithms.

Data Selfie will show a list of your top friends, pages, and likes just below the timeline. It shows different color coded points for different Facebook activities including pages, friends and likes. With this data your personality traits, health, habits, political interests, religious beliefs and even daily routine is identified by Data Selfie with the help of language processing and machine learning algorithms sourced from the University of Cambridge, as well as IBM’s supercomputer Watson.

How to Use Data Selfie

You can enjoy Data Selfie chrome extension if you are a Google chrome user from here. You just have to install the extension and open Facebook in your browser and launch Data Selfie in other Tab.And if you are not a chrome user, you can just go for its source code available on GitHub. All the further procedure is explained on GitHub.

Privacy & Security Concerns

As, Data Selfie uses our personal information from Facebook, it is very important for one to know that where all the information will be stored and will it be shared with any advertiser or any third party. Don’t worry, Data Selfie just stores all the data locally on your computer and no cloud sharing or cloud storage is involved in all this process. For further consent of the user, it has also an option to delete all the data in case your computer is compromised.

In short Data Selfie offers a needed level of transparency with the data-exchange process and profiling used by advertisers along with a better picture as to what you are giving in exchange for using the platform. The data you are submitting both intentionally and unintentionally is extremely valuable to Facebook.

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Tayyaba Irshad
Love to write about startups, gadgets and apps. Follow me at Twitter @cRypTaNaLyXt.


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